Words to Describe Moonlit Mug: When you step inside this coffee shop, you suddenly feel like you’ve been transported to a whole other world with a touch of elegance and dreaminess. You feel so far away from the noise and chaos of city life that taking a break from everything comes easily to you. Whether it’s reading, studying or enjoying conversation with a friend you haven't seen in ages, the coffee shop gives you permission to fall into relaxation and easy focus. And, as calming as this place may be, it’s still energizing; it’s not so quiet and dark that you could fall asleep in your chair. Its glimmering quality, neutral color palette and welcoming atmosphere are there to uplift and inspire you without overwhelming you compared to most coffee shops that overcrowd spaces with bright colors and eclectic decor.
Keywords:
● Calming
● Welcoming
● Dreamy
● Elegant
● Approachable
● Welcoming
● Dreamy
● Elegant
● Approachable
Next Steps:
● Menu Sign: Exploring what the menu would look like on an arch-shaped board to slightly mimic the moon shape.
● Wall Graphics: Brainstorming a wall graphic based on the graphics I put together for the business cards and to-go coffee cups and seeing if it adds to the calming atmosphere or adds busyness.
● ADA Accessibility Requirements: Testing the typefaces to make sure they are clear and large enough on the menu sign and other signage; designing another menu sign that’s on the floor instead of on the wall or easy viewing; designing a version of the to-go coffee cups so they have large handles for easy grip.